Group Project
Group Project
Group Project
6 min read
6 min read
6 min read
Nextrail
Nextrail
Nextrail
Nextrail is an AI-powered travel superapp that creates personalized itineraries either from your saved content or by understanding your preferences, vibe, and mood.
Nextrail is an AI-powered travel superapp that creates personalized itineraries either from your saved content or by understanding your preferences, vibe, and mood.
Nextrail is an AI-powered travel superapp that creates personalized itineraries either from your saved content or by understanding your preferences, vibe, and mood.
My Role:
My Role:
My Role:
Product Designer
Product Designer • UI Designer •
Branding
Product Designer • UI Designer • Branding
Problem Statement
Problem Statement
Travelers often struggle to plan trips within a set budget while also getting experiences tailored to their personal preferences. Existing platforms are fragmented, requiring users to juggle multiple apps for research, budgeting, and itinerary planning. There's a need for a seamless, AI-driven solution that simplifies this process by generating personalized, travel plans in one place.
Travelers often struggle to plan trips within a set budget while also getting experiences tailored to their personal preferences. Existing platforms are fragmented, requiring users to juggle multiple apps for research, budgeting, and itinerary planning. There's a need for a seamless, AI-driven solution that simplifies this process by generating personalized, travel plans in one place.
Travelers often struggle to plan trips within a set budget while also getting experiences tailored to their personal preferences. Existing platforms are fragmented, requiring users to juggle multiple apps for research, budgeting, and itinerary planning. There's a need for a seamless, AI-driven solution that simplifies this process by generating personalized, travel plans in one place.
Objectives & Goals
Objectives & Goals
Objectives & Goals
Making travel planning easy and effective.
Reducing friction in the travel booking process.
Making travel planning easy and effective.
Reducing friction in the travel booking process.
Design Process
Design Process
Design Process
1
1
Research & Insights
Research & Insights
Research & Insights
Mapped user needs via research and interviews
Mapped user needs via research and interviews
2
2
Defined scope
Defined scope
Defined scope
Prioritizing needs and mapping key user journeys.
Prioritizing needs and mapping key user journeys.
3
3
Ideation
Ideation
Ideation
Built flows with structured journeys and wireframes.
Built flows with structured journeys and wireframes.
4
4
Design Interface
Design Interface
Design Interface
Designed polished UI with brand and inclusive touch.
Designed polished UI with brand and inclusive touch.
Research & Insights
Research & Insights
Research & Insights
01
01
When we set out to design Next Trail, we scanned 40+ travel platforms, scrolled social trends, community insights from Reddit and then sat down with real travelers - solo adventurers, weekend groups, and families alike. Their stories were different; the pain felt identical.
When we set out to design Next Trail, we scanned 40+ travel platforms, scrolled social trends, community insights from Reddit and then sat down with real travelers - solo adventurers, weekend groups, and families alike. Their stories were different; the pain felt identical.
Insights from Secondary Research
Insights from Secondary Research
Insights from Secondary Research
Scattered planning
Personalization & Vibe
Budget Stress
Info Overload
Scattered planning
Personalization & Vibe
Budget Stress
Info Overload
On-the-go Adjustments
Safety is Critical
One-Stop Booking
Need AI as a travel planner
Hard to find inspirations
On-the-go Adjustments
Safety is Critical
One-Stop Booking
Need AI as a travel planner
Hard to find inspirations
Quantitatve Research
Quantitatve Research
Quantitatve Research
%
81% of users are looking for personalized travel plans
%
81% of users are looking for personalized travel plans
%
81% of users are looking for
personalized travel plans
%
Likes to track their travel budget
%
Likes to track their travel budget
%
Likes to track their
travel budget
%
Likes to discover hidden gems
%
Likes to discover hidden gems
%
Likes to discover
hidden gems
%
Likes to get suggestions based on videos that they saved or liked in social media
%
Likes to get suggestions based on videos that they saved or liked in social media
%
Likes to get suggestions based
on videos that they saved or
liked in social media
%
Likes to compare hotel prices and amities while booking
%
Likes to compare hotel prices and amities while booking
%
Likes to compare hotel prices
and amities while booking
Product Users
Product Users
Our target audience are people from age 16-50 who loves to travel. Two persona types stood out for deeper exploration.
Our target audience are people from age 16-50 who loves to travel. Two persona types stood out for deeper exploration.
Riya Mehta
24 • Mumbai • Solo Traveler • UX Designer
- Loves local culture
- Seeks verified stays & personalized AI plans.
Needs: One app, trusted info, mood-based planning
🗣 "I save reels but never turn them into real trips."
24 • Mumbai • Solo Traveler • UX Designer
- Loves local culture
- Seeks verified stays & personalized AI plans.
Needs: One app, trusted info, mood-based planning
🗣 "I save reels but never turn them into real trips."
Rajiv Sharma
35 • Pune • Family Traveler • Business
- Plans kid-friendly trips with focus on safety & comfort.
- Loves to spend time with family
Needs: Clean stays, crowd updates, all-in-one planning
🗣 "Family trips need more than just bookings—we need peace of mind."
35 • Pune • Family Traveler • Business
- Plans kid-friendly trips with focus on safety & comfort.
- Loves to spend time with family
Needs: Clean stays, crowd updates, all-in-one planning
🗣 "Family trips need more than just bookings—we need peace of mind."
Interview Insights
Interview Insights
Interview Insights
I keep saving reels and videos, but I never know how to turn them into an actual trip.
I keep saving reels and videos, but I never know how to turn them into an actual trip.
I keep saving reels and videos, but I never know how to turn them into an actual trip.
Every app gives me pieces, but none of them give me everything I need in one place.
Every app gives me pieces, but none of them give me everything I need in one place.
I spend so much time planning, only to realize I’ve gone way over my budget.
I spend so much time planning, only to realize I’ve gone way over my budget.
I spend so much time planning, only to realize I’ve gone way over my budget.
Why can't I just drop my vibe or mood, and get a trip plan built around that?
Why can't I just drop my vibe or mood, and get a trip plan built around that?
Sometimes I just want quick, local experiences without the usual tourist chaos.
Sometimes I just want quick, local experiences without the usual tourist chaos.
Sometimes I just want quick, local experiences without the usual tourist chaos.
Why can't I just drop my vibe or mood, and get a trip plan built around that?
Why can't I just drop my vibe or mood, and get a trip plan built around that?
I use Google Maps, Booking.com, and ChatGPT, but I still end up feeling confused and unprepared.
I use Google Maps, Booking.com, and ChatGPT, but I still end up feeling confused and unprepared.
I use Google Maps, Booking.com, and ChatGPT, but I still end up feeling confused and unprepared.
Scope
Scope
Scope
02
02
We mapped Riya and Rajiv’s travel journeys uncovering pain points, emotions, and moments of friction. These insights helped us design solutions where it mattered most.
We mapped Riya and Rajiv’s travel journeys uncovering pain points, emotions, and moments of friction. These insights helped us design solutions where it mattered most.
Overwhelming Itinerary Planning
Overwhelming Itinerary Planning
Overwhelming Itinerary Planning
Travelers struggle to align mood, time, and preferences, highlighting the need for an AI-powered tool that creates personalized itineraries from simple inputs.
Travelers struggle to align mood, time, and preferences, highlighting the need for an AI-powered tool that creates personalized itineraries from simple inputs.
Lost Travel Inspiration from Reels
Lost Travel Inspiration from Reels
Lost Travel Inspiration from Reels
Many travelers save reels and travel videos intending to use them later, but never revisit them. Turning those saved stories into actual, bookable plans is time-consuming and often forgotten.
Many travelers save reels and travel videos intending to use them later, but never revisit them. Turning those saved stories into actual, bookable plans is time-consuming and often forgotten.
Chaotic Group Planning
Chaotic Group Planning
Chaotic Group Planning
When planning with friends or family, things quickly spiral ,multiple opinions, endless chats, scattered links, and no central system to bring it all together. Collaboration becomes a mess.
When planning with friends or family, things quickly spiral ,multiple opinions, endless chats, scattered links, and no central system to bring it all together. Collaboration becomes a mess.
Unique Features
Unique Features
AI itinerary Generator
AI itinerary Generator
AI itinerary Generator
Feed2Fly
Feed2Fly
Feed2Fly
Collaboration
Collaboration
Collaboration
Features & Functionalities
Features & Functionalities
Features & Functionalities
AI Itinerary Generator is a feature where users can generate itinerary using AI, by providing their needs and requirements
AI Itinerary Generator is a feature where users can generate itinerary using AI, by providing their needs and requirements
Feed2Fly is where user can quickly share content and can get itinerary generated using the content provided
Feed2Fly is where user can quickly share content and can get itinerary generated using the content provided
Collaboration is where users can add other users and plan an itinerary together
Collaboration is where users can add other users and plan an itinerary together
Ideation
Ideation
Ideation
03
03
We structured the experience—organizing everything into a clear, scalable flow, followed by wireframes and early concepts to shape how it all comes together.
We structured the experience—organizing everything into a clear, scalable flow, followed by wireframes and early concepts to shape how it all comes together.
Feed2Fly (How does it work?)
Feed2Fly (How does it work?)
1
Share what inspires you
Share what inspires you
Loved a travel reel or video? Send it to NEXTRAIL right from your favorite social app.
Loved a travel reel or video? Send it to NEXTRAIL right from your favorite social app.
1
Share what inspires you
Loved a travel reel or video? Send it to NEXTRAIL right from your favorite social app.
2
We organize automatically
We organize automatically
Feed2Fly sorts your content by the destination shown, no extra effort needed.
Feed2Fly sorts your content by the destination shown, no extra effort needed.
2
We organize automatically
Feed2Fly sorts your content by the destination shown, no extra effort needed.
3
Discover & plan instantly
Discover & plan instantly
When you revisit, pick a destination and all the best spots, hotels, adventures linked to your saved content are ready to add to your itinerary.
When you revisit, pick a destination and all the best spots, hotels, adventures linked to your saved content are ready to add to your itinerary.
3
Discover & plan instantly
When you revisit, pick a destination and all the best spots, hotels, adventures linked to your saved content are ready to add to your itinerary.
4
Personalized, just for you
Personalized, just for you
Answer a few simple questions so our AI can get your vibe. We’ll turn your picks into a travel plan that’s totally your style and ready to book.
Answer a few simple questions so our AI can get your vibe. We’ll turn your picks into a travel plan that’s totally your style and ready to book.
4
Personalized, just for you
Answer a few simple questions so our AI can get your vibe. We’ll turn your picks into a travel plan that’s totally your style and ready to book.
Final Design
Final Design
Final Design
04
04
The final design delivers, AI-powered travel experience featuring personalized itinerary generation, intuitive Feed2Fly integration, and smart recommendations that adapt to user preferences and budgets in real time.
